Learn the best way to deliver digital products!
It’s not possible to tightly stick to one product design methodology. That’s why our approach flexibly focuses on the user, technology, and the business case → Meet DDD!
Knowing your enemy - understanding the limitations and drawbacks of various product development methodologies allows us to make more informed decisions, anticipate potential challenges, and ultimately achieve greater success in your projects.
Contact ExpertWhy does your project need a design process?
Implementing an digital product without a thoughtful design process is like building a house without blueprints
We recognize the importance of having a roadmap and accurate project estimation in order to develop a well-defined product that aligns with your business goals.
We have adopted our methodology very early based on our 20 years of experience in software consulting but don't take our word for it!
Some of the most popular product development approaches have been created for a very specific business environment and by becoming very popular, people started to adapt them in environments they should not exist in.
Design thinking was supposed to fix the world. Where did it go wrong?
MIT Technology Review
Why design thinking doesn’t work?
Medium
Design Thinking Is Fundamentally Conservative and Preserves the Status Quo
Harvard Business Review
Have We Taken Agile Too Far?
Harvard Business Review
Agile Is Getting Us Nowhere Fast
Forbes
The age of Agile must end
Medium
Agile is dead! Waterfall is coming back.
Medium
5 Reasons Not to Follow the Lean Startup Process for Your Next Idea
Entrepreneur
Lean Startup Is Dead -- Long Live Lean Startup
Forbes
Challenges With The Lean Startup Methodology
Reforge
Sounds confusing? Talk to us!
DDD - Get to know our practical approach!
It’s a digital product development methodology, designed for business-focused implementation.
What DDD is all about?
DDD is a mix of waterfall predictability, design thinking creativity and agile flexibility
There is no problem that cannot be solved. There is no tool that cannot be improved. Let’s speak about your project.
Learn moreOur recipe for seamless product development:
Design thinking for creativity and innovation
Knowing your users
Knowing user journey
User experience focus
Lean startup for rapid market validation
Creating MVP
Go-live as soon as possible
Gather feedback about additional features
Waterfall for visibility and budget control
Knowing your budget
Knowing your roadmap
Plan app scaling
Detailed feature lists
Agile for flexibility and accountability
2 weeks sprints for tasks visibility
Sprints are project milestones with clear deliverables
App demo every sprint
Discover / Define / Design
What stands out in our approach is the joint effort of multiple departments. PMs, Devs, Designers and QAs are working together from the early stages to deliver the best possible results tailored not only to user and customers needs but also to technology requirements.
Why to Discover
How to Define
What to Design
DDD benefits
Companies that prioritize design in their development process outperform their competitors by a significant margin, with a 32% higher revenue growth and 56% higher total returns to shareholders - based on a McKinsey study.
Budget control
Proper product definition allows for better project roadmap management, with features planned rather than created ad-hoc.
Time management
With DDD, you'll know exactly where you're going and when you'll get there, without any surprises.
Human centricity
Our process is based on design thinking methodology because we believe software is for users.
Business focus
We include project managers, developers, and QA from the early stages of the design process to ensure alignment with budget and technical requirements.
Flexibility
We analyze the current product status and business environment to adjust activities to actual needs.
Transparency
We work with clients, not for clients. Transparency is key to building healthy relationships, and the client is a part of the process.
Project team configurations
In order to achieve the best results throughout the entire product development cycle, it is crucial to ensure that your team is structured and organized efficiently.
Well-structured project team is key to the success of any product development. Our team is organized in a way that allows for a full cycle of product development, from ideation to deployment, with the flexibility to adapt to changing requirements.
Classic Heavy
Project Manager / Software Architect / Business Analyst / UX Designer / UI Designer / Front-end HTML/CSS Developers / Front-end JavaScript Developers / Back-end Developers / Dev Ops / QA Engineer - Automated / QA Engineer - Security/Performance / Manual Ad Hoc Tester
Scrum 1.0
Developers / Product Owner / Scrum Master (shared between project teams)
FM Agile
Project Manager / UX/UI Designer / QA Specialist / Developers
Classic Light
Software Engineer
Your $100k project became a $300k project?
Lack of proper design and definition phase is the main reason for projects getting out of control
Contact Expert
Is somebody telling you that you don't need a roadmap?!
Working in agile may kick-off your development very quickly but you won't be able to tell where you're going.
Estimate project
We take a client-centric approach, ensuring that your project is tailored to your goals and vision. Our focus on delivering an MVP allows us to gather feedback from the market and adjust our plans accordingly, maximizing the value we deliver to our clients.
Discover
We begin by understanding the project domain and analyzing the business. Discovery helps us to build advantage over business uncertainty by focusing on customer and user data, create vision to lead and wrap all activities around, identify hidden user needs by live customer experience.
During the Discovery stage, we research and gain insights into the current situation, define our challenges, frame the right problems to solve, and align on our first steps for the next phase. The involvement of various members of the project team allows us to look at the problem to be solved comprehensively and prepare solid foundations for the implementation of the product.
Phase assumptions
Discovery phase gives us an understanding of the problem and what outcomes to aim for. It ensures that the project is set off in the right direction and highlights the core issues that should be addressed and resolved during the next phases.
Define
The define phase aims to analyze to draw insights from data collected during the research phase, moving from “what” users want/think/need to “why” they want/think/need it. Designers confirm that the team’s most important assumptions are correct.
During the Define phase, we piece the components of our research together, synthesizing our findings to create a detailed picture of our answers and solutions to the discovered problems.
Phase assumptions
The result of the Define phase focuses on combining the research and the information gathered before to generate a set of ideas and clear vision for problem-solving solutions. Our team defines solutions that address both your and your users’ needs. We prioritize the features and create a roadmap for design and delivery phases. We prepare a document that provides easy access to the most important information about the project for the entire project team.
Design
At this step, the team works on various activities, from creating Hi-Fi Mockups to the prototypes. An effective design phase is both highly collaborative (it requires active participation from all team players involved in product design) and iterative (meaning that it cycles back upon itself to validate ideas).
A good project team is recognized by how it ends, not how it starts. Your product needs a great design and a properly selected visual style to meet the assumptions clarified during the previous phases.
Phase assumptions
Design is a final stage of DDD methodology where we build representations for a subset of the proposed ideas. We review and evaluate the deliverables with you to ensure that our vision will improve the lives of your users and team members. The result of this phase is a set of design files with the necessary documentation - thanks to this, our team begins the Development stage.
Next steps
DDD is the constant involvement of project team members from various departments at various stages of the process.
This allows us to streamline the implementation of the project and have a positive impact on the budget! Programmers involved at the design stage and designers supporting the development phase are our recipe for the efficient implementation of your vision and goals.
Waterfall predictability
Delivering software products on time requires a clearly outlined roadmap.
We take a comprehensive approach to software development, starting with rough sizing and gradually moving towards a detailed roadmap as we gather more information about the project. Our design process includes the creation of a feature list, which is an integral part of our development strategy.
Estimate project
We recognize that every project is different. We take the time to understand our clients' needs and tailor our approach to ensure that we deliver the best possible results.
We prioritize business analysis to understand client needs
We remain mindful of client budget constraints
We offer optimized solutions that balance cost and quality
We assemble the right team of specialists for each project
Create you next project with DDD.
to get exactly what you need:
Design Thinking is an incredibly valuable methodology for teams, but it's important to remember that it encompasses a wide range of activities and approaches. It's not enough to simply pick and choose activities at random from a book. Each activity, document, or whiteboard session should have a clear purpose and add tangible value to the organization, developers, and future product development efforts. Understanding the why behind each action is critical to success.
Andrew Gauvin
CEO
50
Professionals ready for the new challenges
20
Years of delivering IT products
100
+
Satisfied customers